Ditech.com Launches Ultimate Racing Room Challenge
- Apr 29, 2004
- 5 Team
INDIANAPOLIS (April 29, 2004) - Ditech.com will launch its Ultimate Racing Room Challenge fan contest on Saturday, May 1 in support of Brian Vickers and the Hendrick Motorsports No. 25 GMAC Financial Services Chevrolet.
The Ultimate Racing Room Challenge provides homeowners the opportunity to use online tools available at www.ditechracing.com to design their own racing room and submit it along with a 50-word essay on why they deserve an Ultimate Racing Room in their home.
The contest will run from May 1 through Aug. 20 with a winner selected each month by an independent panel of judges. The panel will then choose a grand-prize winner from the four monthly nominees. That lucky fan will get an Ultimate Racing Room, designed by Vickers, built in their home.
The build-out of the room and a racing-themed party with Vickers will be filmed for airing on SPEED Channel in 2004. In addition, weekly winners will be chosen at random to receive prizes.
“Racing fans are going to have a blast designing their ultimate racing room,” said Phil Armstrong, vice-president of marketing at ditech.com. “We’ve made the online room builder to be fast and easy. If you can drive a ‘mouse’, you can create the ultimate racing room in a matter of minutes.”
Commercials featuring Vickers and the No. 25 GMAC Chevrolet will air throughout the course of the Ultimate Racing Room Challenge, encouraging fans to log on to www.ditechracing.com and design their room, featuring one-of-a-kind items like a hood from the No. 25 car and a replica Vickers helmet.
“I think the Ultimate Racing Room Challenge is a great idea,” Vickers said. “NASCAR fans are second to none when it comes to showing their support for their favorite driver and the sport.
“I’m looking forward to seeing what some of these designs look like and coming up with my own.”
Ditech.com will feature a new celebrity-designed room each month. Vickers will unveil his design in early May.
Ditech.com will also be participating in the Hendrick Fan Festival in 2004, celebrating 20 years of Hendrick Motorsports. The festival, which runs from May 26 through May 28, will allow fans up close and personal access to the Hendrick Motorsports complex. Ditech.com will be on site to promote the Ultimate Racing Room Challenge and ditech’s ability, through easy online loans, to make an Ultimate Racing Room a reality in any home.
In 2003, ditech.com sponsored Hendrick Motorsports driver Kyle Busch in the ARCA Series and NASCAR Busch Series. For 2004, ditech.com has partnered with other GMAC business units to sponsor Vickers as he competes in the NASCAR NEXTEL Cup Series. The Thomasville, N.C., native joined Hendrick Motorsports in December 2002 and captured the 2003 Busch Series championship, winning three races and becoming NASCAR’s youngest-ever champion at age 20.
Important Ultimate Racing Room Challenge Dates*
- May 1 : Ultimate Racing Room Challenge Launches
- June 6 : May winner chosen
- July 7 : June winner chosen
- Aug. 8 : July winner chosen
- Aug. 20: Aug. winner chosen, Promotion Ends; Grand Prize winner selected
- Sept. 5 : Ultimate Racing Room Grand Prize winner announced
- September/October: Build-out of room in grand prize winner’s house
- November: Airing of Ultimate Racing Room build-out and party on SPEED Channel
* All dates subject to change without notice
Founded in 1995, ditech.com is a business unit of GMAC Residential Mortgage, which is a member of the GMAC Financial Services family of companies. Ditech.com delivers excellent customer service along with the security of being part of one of the largest mortgage companies in America. Ditech.com offers the consumer a variety of products, including first mortgages, fixed and variable equity lines of credit and no closing cost equity seconds. The online capabilities allow the customer to communicate with knowledgeable loan agents from home, work or on the road.