2004 NC Richmond Fall Race Media Exposure

NASCAR NEXTEL Cup Series Chevy Rock & Roll 400 at Richmond International Raceway

 

 

The 2004 NASCAR NEXTEL Cup Series Chevy Rock & Roll 400 earned a 4.3 rating on TNT, up +13% over the 3.8 rating for the 2003 event (also on TNT).

 

The Chevy Rock & Roll 400 was the most watched NASCAR NEXTEL Cup Series event in the history of Richmond International Raceway with an average of 3.8 million households and 5.9 million viewers tuned in.

 

The 2004 Chevy Rock & Roll 400 aired directly up against College Football, MLB, World Cup of Hockey, and the Trans-Am Series. The 2003 event aired directly up against College Football and the U.S. Open.

 

NASCAR NEXTEL Cup Series Chevy Rock & Roll 400 television results:

 

Rating

2004: 4.3 on TNT

2003: 3.8 on TNT

% Chg: +13%

 

Households (000)

2004: 3829

2003: 3337

% Chg: +15%

 

Viewers (000)

2004: 5881

2003: 5131

% Chg: +15%