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2005 YTD NEXTEL Cup Highlights

NASCAR NEXTEL Cup Series

 

I.                     The NNCS is the #2 rated regular-season sport on TV

§          The 2004 NASCAR NEXTEL Cup Series earned a 5.6 average network rating (+4% vs. 2003) and a 4.3 average cable rating (unchanged vs. 2003), higher than respective ratings for the MLB, PGA, NBA, and NHL.

§          Only the NFL averaged a higher network rating for its 2004 regular season (10.1).

II.                    2005 NNCS Ratings and Viewership are up

§          The NNCS has earned a 7.1 avergae network rating in 2995 YTD, up +8% over 2004 (6.6 rating).

§          An average of 7.7 million households (+8%) and 11.5 million viewers (+8%) have tuned in to each 2005 event.

III.                  NNCS events have been the #1 sporting event on television 3 out of 6 weekends in 2005

IV.                 2005 Viewership is up in Several Major Markets and Demographic groups

§          9 of the top 10 U.S. markets have experienced growth in NNCS YTD ratings, including San Francisco (+46%), Atlanta (+35%), Dallas (+24%), Boston (+19%), New York (+17%), Philadelphia (+11%), Washington, D.C. (+8%), Detroit (+8%), and Chicago (+7%).

§          The top 5 largest NNCS markets YTD are Atlanta, New York, Los Angeles, Philadelphia, and Chicago.

§          NNCS viewership has increased among key demographic groups in 2005: males 18-49 (+4%), females 18-24 (+6%), and females 18-49 (+4%).

V.                   2005 Event Highlights

§          Race 1: Daytona 500 on FOX

o         Tied 2002 event for the highest rated Daytona 500 in history (10.9 rating)

o         More households tuned in to 2005 Daytona 500 than any other NNCS event in history

o         #1 sporting event of the weekend

§          Race 2: Auto Club 500 at California on FOX

o         Second highest rated non-Daytona 500 NNCS event in broadcast history (7.9 rating), trailing only the 2001 rain-delayed event at North Carolina Speedway (8.2 rating for 78 minutes of green-flag coverage)

o         More households tuned in to event than any other non-Daytona 500 NNCS event in history

o         Experienced a +20% increase over the 6.6 rating for race #2 in 2004 (at North Carolina)

o         #1 sporting event of the weekend

§          Race 3: UAW-DaimlerChrysler 400 at Las Vegas on FOX

o         Experienced a +10% increase in ratings vs. 2004 (6.4 vs. 5.8)

o         #1 sporting event of the weekend, outperforming NCAA Selection Show, PGA, and all College Basketball Conference Championship games

§          Race 4: Golden Corral 500 at Atlanta on FOX

o         # 2 sport of the weekend, trailing only the NCAA Men’s Basketball tournament

o         Outperformed PGA, NBA, and various NCAA Men’s Basketball tournament games

§          Race 5: Food City 500 at Bristol on FOX

o         Highest rated NNCS event in the history of the track (6.3 rating)

o         #2 sport of the weekend, trailing only the NCAA Basketball tournament

§          Race 6: Advance Auto Parts 500 at Martinsville on FOX

o         #2 sport of the weekend, trailing only the Masters tournament

 
 

NASCAR Busch Series

 

I.                     2005 NBS Ratings and Viewership are up

§          Overall (network and cable combined): An average of 2.4 million households (+40%) and 3.3 million viewers (+41%) have tuned in to each NBS event.

§          Network: The NBS has earned a 3.4 average network rating in 2005 YTD, up +42% over 2004.

§          Cable: The NBS has earned a 2.0 average cable rating in 2005 YTD, up +33% over 2004.  

II.                    2005 Viewership is up in Several Major Markets and Demographic groups

§          9 of the top 10 U.S. markets have experienced growth in NBS YTD ratings, including New York (+7%), Los Angeles (+29%), Chicago (+41%), Philadelphia (+24%), Boston (+63%), San Francisco (+50%), Dallas (+68%), Washington, D.C. (+15%), and Atlanta (+76%).

§          The top 5 largest NBS markets are Atlanta, New York, Los Angeles, Dallas, and Tampa.

§          NBS viewership has increased among key demographic groups in 2005: males 18-34 (+54%), males 18-49 (+37%), females 18-24 (+51%), females 18-34 (+61%), and females 18-49 (+60%).

III.                  2005 Event Highlights

§          Race 1: Hershey’s Take 5 300 at Daytona on FOX

o         Among the Top 5 sporting events of the weekend, trailing only the Daytona 500 (and pre-race show) and NBA All-Star game (and pre-game show)

§          Race 2: Stater Bros. 300 at California on FX

o         Highest rated NBS event in FX broadcast history (2.6 rating)

o         Experienced a +53% increase over the 1.7 rating for race #2 in 2004 (at North Carolina)

o         #1 sporting event on cable television for the weekend

§          Race 3: Telcel Motorola Mexico 200 at Mexico City on FOX

o         Second most viewed NBS event in broadcast history (3.8 million households and 5.7 million viewers)

o         Highest rated non-Daytona NBS event in broadcast history (3.5 rating)

o         #3 sporting event of the weekend

§          Race 4: Sam’s Town 300 at Las Vegas on FX

o         More households tuned in to event than any other NBS event in the history of the track (1.9 million)

o         Experienced a +29% increase in ratings vs. 2004 (2.2 vs. 1.7)

o         #1 cable sporting event of the weekend

§          Race 5: Aaron’s 312 at Atlanta on FX

o         Second most viewed NBS event in the history of the track (1.6 million households and 2.2 million viewers)

o         Experienced a +46% increase in ratings vs. comparable event at Darlington in 2004 (1.9 vs. 1.3)

o         #1 cable sporting event of the weekend

§          Race 6: Pepsi 300 at Nashville on FX

o         Experienced +25% increase in ratings vs. 2004 (1.5 vs. 1.2)

o         #1 cable sporting event of the weekend

o         #1 motorsports event of the weekend

§          Race 7: Sharpie Professional 250 at Bristol on FX

o         Event postponed due to rain and aired Monday morning

o         Despite the rain delay, event was the #2 motorsports race event of the weekend

 

NASCAR Craftsman Truck Series

 

I.                     2005 Ratings and Viewership are up

§          The NCTS has earned a 1.3 average rating on SPEED Channel in 2005 YTD, up +18% over 2004.

§          An average of 807,000 households (+19%) and 1.1 million viewers (+29%) have tuned in to each NCTS event in 2005.

II.                    2005 Viewership among Key Demographic Groups is up

§          Males 18-49 (+32%), females 18-34 (+24%), and females 18-49 (+33%) have experienced substantial increased viewership of the NCTS.

III.                  2005 Event Highlights

§          Race 1: Florida Dodge Dealers 250 at Daytona

o         Highest rated program in the entire broadcast history of SPEED Channel (2.1 rating)

o         Experienced a +31% increase over 2004 record high 1.6 rating

o         Outperformed several NBA All-Star weekend events, both primetime NBA games, various Men’s College Basketball games, and the Crown Royal IROC Series

§          Race 2: American Racing Wheels 200 at California

o         Earned a 1.0 rating, up +11% over race #2 of 2004 (at Atlanta)

§          Race 3: World Financial Group 200 at Atlanta

o         Outperformed NHRA and all other motorsports race events on SPEED Channel

§          Race 4: Kroger 250 at Martinsville

o         Experienced a +25% increase in ratings over the 2004 event (1.0 vs. 0.8)

o         #7 sporting event on cable television and the #3 motorsports race event of the weekend

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