Nicorette Joins No. 24 Team in 2006
- Jan 26, 2006
- Team Hendrick
GlaxoSmithKline (GSK) Consumer Healthcare’s stop smoking brand, Nicorette, has broadened its presence in NASCAR by joining Hendrick Motorsports’ No. 24 DuPont Chevrolet team as an associate sponsor.
Driver Jeff Gordon will run a No. 24 DuPont/Nicorette Chevrolet twice in the 2006 NASCAR NEXTEL Cup Series.
“We’ve been very impressed by the various programs developed to connect with NASCAR fans during Nicorette’s first year as a sponsor,” said Marshall Carlson, general manager of Hendrick Motorsports. “In the coming months, we’ll also be working with GSK Consumer Healthcare to help everyone in our organization who wants to quit smoking.”
Nicorette’s sponsorship of the No. 24 DuPont/Nicorette Chevrolet is one aspect of a broad scope of activities for GSK Consumer Healthcare which began in 2005 with an associate sponsorship on Chip Ganassi Racing’s No. 41 entry, and the introduction of Richard Petty as a motivational chief for our “Quitting Crew” of NASCAR fans kicking the habit. The associate sponsorship of the No. 41 car will continue into 2006.
“We’re excited about our new plans for the 2006 season, which we’ll reveal more of next year, but news of a No. 24 DuPont/Nicorette Chevrolet driven by Jeff Gordon obviously couldn’t keep,” said Bill Slivka, vice president of GSK Consumer Healthcare’s Smoking Control Products. “We’re confident that with Jeff we’ll reach even more race fans with information about quitting smoking than we have in 2005.”
“Like Jeff, our new Nicorette Fresh Mint Gum enjoys great popularity. The taste of Nicorette Fresh Mint gum is preferred 2-1 over any other nicotine gum,” he added.
“I’m happy to be a part of educating NASCAR fans about quitting smoking,” said Gordon. “Just like in racing, if you want to win at quitting, you need the right support. Nicorette helps smokers who want to quit the same way my crew supports me on the track.”
The new sponsorship builds on the momentum that GSK Consumer Healthcare and NASCAR have been developing since 1977. Goody’s Headache Powder, another GSK Consumer Healthcare brand, is the sport’s longest serving non-automotive sponsor and the “Official Pain Reliever” of NASCAR.
This year, GSK Consumer Healthcare became the first smoking cessation sponsor in NASCAR with an associate sponsorship on the No. 41 car driven by Casey Mears of Chip Ganassi Racing with Felix Sabates.
Throughout the 2005 season the company’s Winner’s Circle exhibit has connected with NASCAR fans and their families, raising awareness of clinically proven smoking cessation therapies and providing quit smoking counseling. The exhibit’s racing simulator also lets fans experience the speed and energy of NASCAR racing first-hand. The Winner’s Circle exhibit was at 23 NASCAR NEXTEL Cup Series races this year, and will continue in 2006.
For NASCAR fans that don’t make it to the track, the Web site Quit2WinRacing.com has information about quitting smoking as well as racing news and behind the scenes interviews.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette, NicoDerm and Commit, as well as many medicine cabinet staples, Abreva, Aquafresh, Sensodyne and Tums. GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette free.
GlaxoSmithKline is one of the world’s leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
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- Jan 17, 2007