Hendrick Motorsports

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GMAC Insurance Agent Shares TV Panel at
Coca Cola 600 Race

On May 28th, Affordable Insurance Services of Hendersonville, N.C., shared a portion of the marketing space on the No. 25 GMAC-sponsored Hendrick Motorsports Chevrolet, driven by Brian Vickers.  Charles Butler, owner of Affordable Insurance Services, attended the Coca-Cola 600 race at Lowe’s Motor Speedway as a guest of GMAC Insurance.

The agency was awarded the opportunity through an exclusive GMAC Insurance marketing promotion in
conjunction with Hendrick Motorsports of Charlotte, N.C.  By virtue of winning this exclusive promotion, Affordable Insurance Services earned the space for their name to appear alongside GMAC Insurance on the rear portion of the car known as the “TV Panel.” 

Affordable Insurance Services is one of GMAC Insurance’s top producing independent agencies in North
Carolina.  Charles was congratulated by Brian Vickers through a surprise phone call the week before the race.  On race day in Charlotte, Charles received a custom engraved Hendrick Motorsports engine piston, a one-of-a-kind momento commemorating the event.  Charles said, “After today, I am definitely a much more enthusiastic racing fan.  I really appreciated the opportunity to be a part of the GMAC Insurance sponsorship.”

Rick Pierce, director of motorsports marketing for GMAC Insurance said, “Our local agency partners, like Affordable Insurance, are in communities around the country serving customers, many of whom are loyal NASCAR fans.  This promotion allows their agency to get up close and personal with one of America’s most popular sports through their partnership with GMAC Insurance.”