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Fans can 'Ride with Dale Jr.' in the AMP Energy 500

 

CONCORD, N.C. (April 22, 2008) - If Dale Earnhardt Jr. goes to Victory Lane in the Oct. 5 AMP Energy 500 at Talladega (Ala.) Superspeedway, he will bring the names of more than 70,000 members of JR Nation with him.

To become one of the many people who will catch a “Ride with Dale Jr.,” all consumers need is one can of AMP Energy drink and a computer. Beginning April 22, Earnhardt fans can simply take the code found on the bottom of any AMP Energy can, log onto www.AMPEnergy.com and register. The first 70,000 will have their names featured on the special No. 88 AMP Energy “Ride with Dale Jr.”/National Guard Chevrolet paint scheme.

But the program doesn’t end there.

AMP Energy will include each and every person who signs up to “Ride with Dale Jr.” by the July 1 deadline by featuring additional names on Earnhardt’s pit wall banner, car cover and other areas around Talladega Superspeedway during the AMP Energy 500 weekend.

“My fan base at Talladega is incredible, so it’s a fitting place for this program,” said Earnhardt, who has won five times at the 2.66-mile superspeedway. “I’m proud of my sponsor, AMP Energy, for giving my fans an opportunity to ride along with me and my team for the AMP Energy 500 in October. It’s a great promotion, and I can’t wait to see how many people sign up to ride along with us.”

For AMP Energy, the “Ride with Dale Jr.” program is an opportunity to uniquely involve Earnhardt’s avid fan base in the AMP Energy 500 weekend at Talladega.

“We want every member of JR Nation to be there with Dale Jr. as he goes for victory in the very first AMP Energy 500 race,” said Ralph Santana, vice president of sports, media and interactive marketing, Pepsi-Cola North America. “To have Dale compete with this special AMP Energy paint scheme, surrounded by his fans, will be the ideal way for us to launch our title sponsorship at Talladega.”

AMP Energy is a co-primary sponsor of Earnhardt’s No. 88 Chevrolet and the title sponsor of the AMP Energy 500 at Talladega. Launched in 2001 as a brand extension of the original energy drink, Mountain Dew, AMP Energy is continuing Mountain Dew’s heritage in racing.

With its energizing blend of B-Vitamins and a specially formulated, intense combination of taurine, ginseng and guarana, AMP Energy keeps you focused and on top of your game at all times. AMP Energy is currently available in original, sugar free and Overdrive (cherry). Look for new innovations and limited-edition Earnhardt products to be released in 2008.

AMP Energy is a product of Pepsi-Cola North America, the refreshment beverage unit of PepsiCo Inc. in the United States and Canada.

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