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Marshall Carlson - President and Chief Operating Officer

Full name: Marshall Carlson
Birthdate: Oct. 17, 1972
Hometown: Charlotte, N.C.
Residence: Charlotte, N.C.
Family: Wife Lynn; daughter Kate; son Hendrick

Team owner Rick Hendrick elevated Marshall Carlson to the role of president and chief operating officer of Hendrick Motorsports on July 27, 2010.

The position of Hendrick Motorsports president most recently was held by Hendrick’s late brother John Hendrick, who assumed the title in 1998. It has remained vacant since his passing in October 2004.
“Marshall has the ability to plug into every aspect of our industry, from competition to marketing, at an extremely high level,” said Hendrick, owner of Hendrick Motorsports. “He’s versatile from a business perspective, and there’s a high degree of respect for him throughout the organization because of the way he treats people. We’re very fortunate to have someone of his considerable talent help guide us into the future.”
Carlson, 37, will continue to oversee the day-to-day operations of Hendrick Motorsports, which has earned four NASCAR Sprint Cup Series championships since he assumed the role of executive vice president and general manager on Jan. 24, 2005.
“Hendrick Motorsports is a family, and it’s been one of the great privileges of my life to work with these amazing people,” Carlson said. “This opportunity comes with the highest commitment to serve my teammates and support their continued success.”
Carlson started his Hendrick Motorsports career sweeping floors as part of a chassis department summer internship. After earning a degree in business administration in 1996 from the University of North Carolina at Chapel Hill, he served as engineer for the organization’s fledgling Camping World Truck team, which earned the first of three series championships in 1997.
Following the 1998 season, Carlson was reassigned to focus on Hendrick Motorsports’ sponsorship and marketing efforts as director of marketing services. In 2000, he managed a $10 million facilities effort, which included the design and construction of racing operations space now housing the Sprint Cup Series teams of Jeff Gordon and Jimmie Johnson.
From 2002 until 2004, Carlson oversaw more than $200 million in real estate projects as vice president of corporate financial management with Hendrick Automotive Group, one of the largest automotive retail operations in the United States.
A native of Charlotte, N.C., Carlson was named to the 2009 Street & Smith’s SportsBusiness Journal “Forty Under 40” list, which spotlights the 40 top executives in sports under 40 years of age.

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