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Gordon partners with CureSearch for Children's Cancer

Bethesda, Md. (Sept. 13, 2010) – CureSearch for Children’s Cancer is proud to team up with Jeff Gordon, four-time NASCAR Champion, to support children’s cancer research through a national multi-media public service advertising campaign that launches in September National Childhood Cancer Awareness Month.

Many Americans are unaware of the prevalence of children’s cancer. 

“Our PSA campaign featuring Jeff Gordon will help to create awareness and provide hope to the 40,000 children who are currently in treatment,” said John Lehr, President and CEO of CureSearch for Children’s Cancer. “Working together, we can make a measurable and positive difference in the lives of children with cancer and their families.”

During the past 20 years, remarkable progress has been made and there is a nearly 80 percent overall cure rate for children diagnosed with cancer. Yet, cancer remains the number one cause of death in children.

“We are proud to support CureSearch and the Children’s Oncology Group through the Jeff Gordon Children’s Foundation,” Gordon said. “Our foundation is committed to helping to find a cure for the more than 13,500 children diagnosed with cancer each year, and working with CureSearch for Children’s Cancer is one of the most effective ways to reach that goal.”

CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, medical professionals who treat more than 90 percent of children with cancer at more than 200 hospitals in the U.S. Only research cures children’s cancer.

The PSA campaign will include television and radio advertising that directs families and friends of children with cancer to visit www.CureSearch.org for support, resources and information.  Another 30-second TV spot focuses on The CureSearch Walk expanding to more than 30 markets in 2011.  Click here to view the PSA.

The PSAs will be distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media.