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Jeff Gordon Treatment Room opens in Dell Children's Medical Center

AUSTIN, Texas - Jeff Gordon Children's Foundation (JGCF) is pleased to announce the dedication of the newly redesigned Jeff Gordon treatment room at the Children's Blood and Cancer Center (CBCC) located in Austin, Texas.  CBCC is part of the Dell Children's Medical Center of Central Texas—the only dedicated, free-standing pediatric facility serving the healthcare needs of children in the 46 county Central Texas region and beyond.

The Jeff Gordon treatment room—themed winning through teamwork—features custom graphics created by Red Eye Designs of Charlotte, NC, depicting Gordon's No. 24 Axalta Chevrolet SS making a pit stop at last month's race in Las Vegas.  The room was repainted in a complementary color matching the iconic flame design on Gordon's car while the cabinetry features specially designed graphics that replicate the tool boxes used by the No. 24 team.  The funds to sponsor the room were raised by the Austin Chapter of the JGCF Promise Circle with a significant contribution made by the Austin office of CBRE Group, Inc., a global leader in real estate services.  The Promise Circle is comprised of a group of dedicated volunteers who work in their communities with leading cancer treatment centers, and their mission is to serve as advocates for children with cancer and to provide support services to these children and their families.

The Jeff Gordon Children's Foundation has contributed more than $14 million to support children battling cancer and invests in research, provides access to treatment and offers patient support programs.

"These kids fighting cancer are some of the greatest champions I will ever know," said Gordon.  "We wanted to create a space that was fun and exciting, and a reminder that their visit to the hospital was just a pit stop on the way to victory over cancer."

Additional funding to cover the expenses associated with the design and installation of the custom graphics was provided by one of the primary sponsors on the No. 24 Chevrolet, Axalta Coating Systems—a leading global provider of liquid and powder coatings.

"We are thrilled to partner with Jeff Gordon on and off the track.  His foundation does remarkable things to help young people battling illness," said Nigel Budden, Axalta Coating Systems VP and head of its North America business.  "We are honored that his foundation chose our paint scheme to be featured in the redesign of the treatment room and trust that the children will enjoy the same overall look and feel of the brilliant use of color as we do when we see the No. 24 Axalta Chevrolet SS racecar circle the track on race weekends."

The Austin Chapter of the Promise Circle has been providing financial and volunteer support to CBCC for more than three years.  Sponsorship of one of the CBCC treatment rooms is the largest commitment made yet by the volunteers in Austin and they look forward to growing the relationship with CBCC and Dell Children's further.

"We are excited and amazed at the transformation of the Jeff Gordon treatment room," says Lori Boucher, program director, Children's Blood & Cancer Center at Dell Children's.  "This new treatment room strengthens our connection with the Jeff Gordon Children's Foundation, Austin Chapter-Promise Circle, and Axalta, whose ongoing support continues to make a huge difference in the lives of our patients and families. We couldn't be more thrilled."

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