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CONCORD, N.C. – Thursday at Charlotte Motor Speedway, Jimmie Johnson did his part to raise awareness for a very special cause: Breast Cancer Awareness Month.

For the third consecutive year, the seven-time champion served as Live Fearless ambassador, teaming up with Blue Cross and Blue Shield of North Carolina, Susan G. Komen and Charlotte Motor Speedway to help paint the traditionally yellow pit wall pink.   

“The survivors are so inspiring,” Johnson said. “We heard an amazing speech today and to hear the stories, to know how profound they are and to hear how they impact everybody in the audience, you wish the whole world could hear these stories.”

As a husband and father of two daughters, raising awareness for the importance of and fighting to find a cure for breast cancer mean a lot to Johnson.

“What I’ve learned here and what I’ve experienced here helps me have the right lens on how I need to go home and someday make sure that my children understand the importance of diagnosis, screening and all of things it can prevent,” he said.

To also help raise awareness, Johnson wrote encouraging and supporting letters that will be sent to survivors all across North Carolina.

In next weekend’s Bank of America Roval 400 at Charlotte, the No. 48 Chevy will sport the Blue Cross Blue Shield of North Carolina logo along with the Susan G. Komen pink ribbon on the rear quarter panel – and the entire and the entire No. 48 team will wear pink gloves for the event. Johnson will continue to wear the pink gloves in support of the cause for the entire month of October.

“It’s just great to be a part of such a cause and to help inspire people to live fearless,” Johnson said.

“To be standing among so many fearless people is a huge honor.”