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CONCORD, N.C. – Happy April Fools’ Day!

Recently, we gathered some Hendrick Motorsports teammates – Alex Bowman, William Byron and No. 48 team crew chief Kevin Meendering – to help welcome a new partner to the organization.

The partner was a brand-new air freshener company, “Fresh-ums.”

The twist? It’s not a real company. And the teammates reading the liners had no idea that we had made it all up.

Hijinks ensued.

Check out how it all went down in the video above.