CONCORD, N.C. -- This weekend, Chase Elliott's new No. 24 Kelley Blue Book Chevrolet SS is making its debut.
Kelley Blue Book, which began its partnership with Hendrick Motorsports in 2014, extended its relationship with the team through the 2017 campaign earlier this year and will be the primary partner on the No. 24 for one additional race this season.
Go inside the race shop as the paint scheme went from design to reality with the video above.
Already, the partnership is paying dividends on and off the track. Kelley Blue Book and the National Highway Traffic Safety Administration have teamed up to educate high school and college-aged students on the importance of driver safety in conjunction with Distracted Driving Awareness Month in April. Elliott, as a brand spokesperson for Kelley Blue Book, has pledged to promote safe driving and encourage friends to drive phone-free.
“It’s a very important issue and something that doesn’t need to get overlooked,” the rookie said. “Safety on the roads is something we’re all a part of each and every day of the week, so it impacts all of us. I think everyone being aware of it can certainly go a long way.”
On the track, after advancing to the second round of Friday's qualifying session, Elliott will roll the No. 24 Kelley Blue Book Chevrolet SS off the grid 19th for Sunday's race at Bristol Motor Speedway.