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Dale Earnhardt Jr.’s Diet Dew Portrait

Dale Earnhardt Jr. is one of three athletes featured in Mountain Dew’s recently released Portraits. Fans should visit www.MountainDew.com/Portraits to delve deeper into the meaning of all the unique components of the ads. Footage taken from the various spots also will be available online as animated GIFs for fans to share through social networks. The :30-second Portraits are scheduled to launch Aug. 3, and fans can join the conversation at #HowWeDew.

Click here to go behind the scenes of the Portraits.


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