CONCORD, N.C. -- Next month is Childhood Cancer Awareness Month, and Jeff Gordon and his Jeff Gordon Children’s Foundation plan to honor it.

The driver of the No. 24 Chevrolet SS, who is nominated for WebMD's People's Choice Health Hero award for 2015, has personally committed to matching all funds raised – up to $100,000 – through Jeff Gordon Children’s Foundation’s Kick-It events held in the month of September.

All funds raised will benefit Childhood Cancer Research.

"Kick-It is about people joining together to help in finding a cure for childhood cancer," Gordon said. "I am committed to finding a cure and the way to get there is through research. By matching funds raised through Kick-It games played this September, I hope to encourage others to join in the fight and spread awareness in their own communities."

As a partner of the Jeff Gordon Children’s Foundation, Kick-It, is a national volunteer-driven effort designed to raise money for children’s cancer research. The funds are raised through kickball games and peer-to-peer fundraising events. The events are held in schools, stadiums, and backyards all over the country — and internationally even as far as Australia. The program directs all funds raised through participants to research. Events can be organized in your community by visiting

Jeff Gordon Children’s foundation is hosting the third annual Charlotte Kicks-It kickball tournament at CMC- Northeast Stadium on Sunday, Sept. 13, from 3 to 8 p.m. Lowe’s, a longtime partner of Hendrick Motorsports and an organization dedicated to improving the communities it serves, will act as the Field Sponsor in support of the event. Proceeds from the event will benefit childhood cancer research at Levine Children’s Hospital in Charlotte. Anyone can register a team by clicking here.