CONCORD, N.C., AND ST. LOUIS – Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership that will help launch a new game-changing energy drink. The agreement, which begins immediately and runs through 2027, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet team, branding with pit crew athletes and a presence inside Hendrick Motorsports’ new athletic center.
Phorm Energy is a powerful partner for those committed to unlocking their full potential. Available in four varieties – Screamin' Freedom, Blue Blitz, Orange Fury and Grape Smash – Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration and a blend of ingredients aimed at supporting mental focus. Built by two American manufacturers with proud St. Louis roots, this energy drink is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White.
“Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO, 1st Phorm. “We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”
As part of this new partnership, Phorm Energy will become a primary sponsor of the No. 24 Chevrolet for two races during the 2026 Cup Series season and four events in 2027. The team opened 2025 with its second consecutive DAYTONA 500 victory and currently leads the regular season standings.
The Phorm Energy brand will also serve as a full-year associate sponsor of the Nos. 5, 24 and 48 Hendrick Motorsports teams in 2025, 2026 and 2027. The partnership will incorporate the organization’s elite athletes with Phorm Energy logos placed on firesuits and helmets for the Nos. 5, 24 and 48 pit crews. The three race cars will feature Phorm Energy branding around fuel ports and enhanced logo placement on fueler uniforms.
In addition, the collaboration will extend to Hendrick Motorsports’ new 35,000-square-foot athletic center and corporate meeting space, which broke ground in April and is scheduled to open before the 2026 season. Located on the team’s campus in Concord, North Carolina, the state-of-the-art facility will feature Phorm Energy products and branding, while serving as a hub for training, recovery and overall health for Hendrick Motorsports athletes and employees.
“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”