CONCORD, N.C. – Alexa, reveal Alex Bowman’s paint scheme for this weekend at Talladega Superspeedway.

Tuesday afternoon, Nationwide unveiled a brand-new No. 88 Nationwide Amazon Echo Auto Chevrolet Camaro ZL1 with a little help from the new Amazon Echo Auto.

The black-and-blue ride features a special offer on the TV panel: join Nationwide, get a free Echo Auto.

With Echo Auto, you can have Alexa in your car, and Nationwide is giving away one million Echo Auto devices to new and existing auto insurance policyholders in select states.

Along with the promotion, Nationwide is introducing three new features to its skill for Alexa – a new driver checklist, roadside assistance and road conditions. Members will also be able to access their Nationwide SmartRide information through Echo Auto.

For more information, visit or contact your local Nationwide insurance agent.

See the car on the track this weekend at Talladega. Sunday’s race is scheduled for 2 p.m. ET on NBC.