CONCORD, N.C. -- On Tuesday, Ally announced it would be the entitlement sponsor for the NASCAR Cup Series’ inaugural race at Nashville Superspeedway on June 20.
Ally, which is the primary partner of Alex Bowman and the No. 48 team, signed a multiyear agreement with the Tennessee track starting this season.
As part of the agreement, fans will have a chance to choose the Nashville paint scheme for Bowman’s Chevrolet Camaro ZL1 1LE. By following @allyracing, fans will be presented different paint schemes to vote on later in the year.
“We plan to make the Ally 400 a premier event for NASCAR fans and the Nashville community this summer with great racing and some other fun surprises we’ll announce soon,” said Andrea Brimmer, chief marketing and public relations officer at Ally.
Tickets for the race in Nashville go on sale on Tuesday, Jan. 19. For every ticket sold in January, Ally will donate to Box 55 Association, which provides support for first responders, and to the Urban League of Middle Tennessee, which is a civil rights and urban advocacy group that provides services to communities in the Volunteer State.
“It wouldn’t be an Ally event if we didn’t ‘Do It Right’ by making a lasting impact on this community through donations to support first responders, like those who saved so many lives in December’s bombing, and to an organization that has long fought for the civil rights of all Nashvillians,” Brimmer said.
2021 marks the first time Nashville Superspeedway has been on the Cup Series schedule. Located in Lebanon, Tennessee, the track announced in June 2020 that it had been added to the Cup Series’ 2021 slate. It previously was used as a test site for Cup cars.
“We’re honored to partner with Ally for our inaugural NASCAR Cup Series race,” said Erik Moses, Nashville Superspeedway’s president. “Ally has heavily invested in NASCAR in recent years and given so much back to race fans with innovative contests and events. As we prepare to welcome America’s best drivers back to Middle Tennessee, we’re looking forward to working with Ally to present the best experience possible for our fans.”
The Cup Series race at Nashville Superspeedway will be Sunday, June 20 at 3:30 p.m. ET on NBCSN.