TRAVERSE CITY, Mich. – Brought together by a shared passion for car culture and motor sports, automotive enthusiast brand Hagerty has announced a new partnership with Hendrick Motorsports focused on increasing member and enthusiast benefits and value.

The year-long activation includes integrated content development, event access, facility use, and the inclusion of top Hendrick Motorsports personalities, amongst other exciting benefits. For Hagerty Drivers Club members, this includes unique, periodic car shows and tours at the team’s state-of-the-art facility in Concord, NC and exclusive behind-the-scenes content. Hendrick Motorsports fans and Hagerty Drivers Club members can anticipate an exciting vehicle display at The Amelia in 2023.

"Part of our passion for car culture includes a strong love and admiration for motor sports, especially the competitive, performance-focused aspect," said Hagerty CEO McKeel Hagerty. "As Hagerty continues to focus on the growing motor sports lifestyle, partnering with one of the country’s most iconic racing organizations felt like a natural way to unlock value for our members."

Hendrick Motorsports is the winningest team in NASCAR Cup Series history. Since 1984, the organization has earned a record 14 car owner championships in NASCAR’s premier division. Similar to McKeel Hagerty, Hendrick Motorsports founder and owner Rick Hendrick turned a passion for cars into successful business ventures in the automotive and professional auto racing industries, including Hendrick Automotive Group and its nationwide portfolio of 94 dealerships.

"The most important part of our partnership is a mutual respect and passion for car culture and racing," said Hendrick, who is an avid car collector and preservationist. "We’ve long admired what Hagerty has done and continues to do for the automotive community and are thrilled to work together in a larger capacity through our new relationship."