CONCORD, N.C. – Hendrick Motorsports and LoJack by Spireon announced a multi-year partnership on Thursday morning. 

The LoJack logo will be on the transporters and pit boxes of all four of Hendrick Motorsports’ NASCAR Cup Series teams. The associate-level partnership is a three-year agreement that runs through 2025. 

"We’re very proud to welcome LoJack as a new Hendrick Motorsports partner," Hendrick Motorsports president and general manager Jeff Andrews said in a release. "They’ve maintained a tremendously successful relationship with our teammates at Hendrick Automotive Group, and we’re excited to see if expand into racing. We look forward to working with LoJack to build a successful marketing program that will resonate with our loyal fans."

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LoJack is Solera’s market-leading connected car solution. The technology of LoJack helps car dealerships retain customers, manage lots and protect inventory from theft. Drivers can also utilize LoJack to keep track of the location of their car, battery life, driving behavior, receive service reminders and more. For more information about LoJack, click here.

"This partnership is the result of a long, successful relationship between LoJack and Hendrick Automotive Group," Alberto Cairo, the managing director of vehicle and fleet solutions for Solera, said in a release. "We’re proud to join the most successful team in NASCAR Cup Series history and look forward to the opportunities that come with it."

The 2023 Cup Series season kicks off on Sunday, Feb. 5, with the exhibition Clash at the Coliseum. Kyle Larson, Chase Elliott, William Byron and Alex Bowman will be in action with heat races starting at 5 p.m. ET on FOX, MRN Radio and SiriusXM NASCAR Radio (Channel 90). The main 150-lap race will start at 8 p.m. ET with coverage on FOX, MRN Radio and SiriusXM NASCAR Radio (Channel 90).

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