CONCORD, N.C. – Hendrick Motorsports has added leading cybersecurity provider Atlantic Data Security (ADS) as a new technology partner in a multi-year agreement that runs through 2027. The sponsorship underscores the growing importance of threat prevention in high-performance environments where speed, data and innovation intersect.
Connecticut-based ADS will work closely with Hendrick Motorsports to enhance the team’s digital security infrastructure and safeguard critical systems across its operations. The relationship will allow ADS to generate unique promotional content across all forms of media and offer one-of-a-kind hosting opportunities for its clients and prospects.
“Hendrick Motorsports has always been about speed and finding the competitive edge through excellence and innovation,” said John Overbeck, vice president of sales for ADS. “Atlantic Data Security is all about meeting our customers where they are, empowering them to pursue their core strategy, backed by effective and efficient modern cybersecurity measures. In a world where speed and adaptability on and off the track are essential for success, our partnership with Hendrick Motorsports allows them to do what they do best: win races.”
Atlantic Data Security offers comprehensive cybersecurity services, including risk assessments, network and cloud security architecture, threat detection and response, compliance consulting, penetration testing, and managed security solutions. The company specializes in integrating best-in-class technologies with deep technical expertise to safeguard sensitive environments. It works with organizations across industries to prevent data breaches, protect intellectual property and ensure business continuity in today’s fast-evolving threat landscape.
“We rely on a staggering amount of information, systems and tools to compete at the highest level of NASCAR,” said Jeff Andrews, president and general manager of Hendrick Motorsports. “Protecting that environment is essential, and ADS brings the experience and technical insight to help us do it the right way. At the same time, we look forward to building a strong partnership that provides world-class experiences for their customers and helps grow the ADS business and brand.”