CONCORD, N.C. – As the season moves towards the de facto start of the second half of the 2022 season, Alex Bowman has started sporting a new look this month.

The helmet for the driver of the No. 48 Ally Racing Chevrolet received a fresh look that was first used starting with the race at WWT Raceway. The new helmet, which can be seen below, has a white base with the Ally logo mostly in purple and traces of light blue, purple and pink.

Bowman’s previous helmet (see below) was heavy on purple with the Ally logo in white lettering with traces of light blue and pink. 

The 29-year-old’s paint scheme will look different for Sunday's Ally 400 as well thanks to a Dale Earnhardt Jr.-designed scheme on the No. 48 Ally Music City Chevrolet. This scheme is just for the Nashville Superspeedway weekend. At Ole Red, located on Nashville's famous downtown area known as Broadway, fans will be able to see the No. 48 Ally Music City Chevrolet show car all weekend. 

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On Friday evening, fans also have the opportunity to be a part of the first live recording of the Dale Jr. Download from Ole Red with special guest Bernard Pollard. On Saturday evening, Ally will light up the sky over Broadway with an aerial drone show, starting at 10:30 p.m. local time. 

"It is cool to see Ally have such a presence in NASCAR beyond just my team," Bowman said. "Whatever Ally does, they do it to the best and fullest extent. Whether it is my Cup car, my sprint car and midgets at ABR, helping dogs with Best Friends – Ally does it right and I am happy to see them getting involved in NASCAR beyond just being the primary partner of the No. 48 Ally Chevrolet Camaro ZL1."

Bowman spent his off week running his No. 55 Ally sprint car for his own team, Alex Bowman Racing, at Ohio Sprint Speedweek. He made starts at Wayne County Speedway, Sharon Speedway, Atomic Speedway, Waynesfield Raceway Park, Limaland Motorsports Park, and Portsmouth Raceway Park.

On the Cup side, Bowman enters the Ally 400 weekend sitting ninth in the point standings. He won the third race of the season at Las Vegas Motor Speedway. His nine top-10 finishes are a personal-best through 16 races and his 12.1 average finish ranks second only to Kyle Busch in the series. 

Fans can tune in on Sunday at 5 p.m. ET on NBC to see Bowman and his Hendrick Motorsports teammates race at Nashville in the Ally 400.

"For them to have their name on everything there, I really want to run well and I want to get the Ally car in victory lane for that race; for any race, but just a little bit extra this weekend," Bowman said.