CONCORD, N.C. – The fifth episode of "On the Road," presented by Valvoline, takes fans inside what it is like to be a communications representative for a driver with No. 24 and at-track public relations manager Ashly Ennis.
Ennis is in her fifth year as Byron’s PR representative. She has been with the driver since his second full-time season in the NASCAR Cup Series and has been a part of all eight of his premier series wins to date.
RELATED: See each of William Byron's wins at Hendrick Motorsports
"My main role is getting media scheduled for William, getting appearances scheduled for William and all of those drive value for our partners," Ennis said. "During the week is a lot of prep so that when we get to the weekend, it is as smooth as possible and it’s mainly just executing. With how detailed we get our schedules; you plan everything to the minute."
In addition to handling the communication for the No. 24 team, Ennis also has been involved in the communications for the Garage 56 project and is the primary point of contact at track in the event of crisis communications.
RELATED: Garage 56 completes 24 Hours of Le Mans
"She’s a great teammate to Hendrick Motorsports and all the teams because she does more than just William Byron’s stuff," Jeff Gordon, Hendrick Motorsports’ vice chairman said. "She has taken on an extended role this year in being the Hendrick (Motorsports) representative for whatever those needs may be."
This episode follows Ennis' weekend at Darlington Raceway for the sport’s annual throwback race. That particular race was won by Byron for his career-best third win of the 2023 NASCAR Cup Series season and the historic 100th victory for the No. 24 Chevrolet in the sport’s top series. Experience how Ennis helps the hat dance and victory lane run smoothly, learn how this "dream job" is a full circle moment for her, meet Frankie Byron and more.
PHOTOS: See every win for the iconic No. 24 Chevy in the NASCAR Cup Series
The full episode will debut on Hendrick Motorsports’ YouTube channel on Thursday, July 6, at 6 p.m. ET. The episode is also available to view below.
The 10-episode series offers an up-close look and follows a variety of team employees as they go about their jobs over a race weekend. The series will highlight the importance of those positions within the success of the team.
"When people look at Hendrick Motorsports, they see drivers and teams bringing home race wins, trophies and championships," Gordon says in the teaser for the series that you can watch here.
"Behind all that, the unsung heroes. The people back at the shop. The army of people on the road 38 weeks a year. Those people are what make us successful."
Catch up on past episodes below.
Episode 4: Rudy Fugle, No. 24 crew chief
Episode 3: Tyler Monn, No. 5 spotter
Episode 2: Lisa Smokstad, lead tire specialist
Episode 1: Brian Walsh, trackside network engineer
UPCOMING EPISODES (DATES SUBJECT TO CHANGE)
Episode 6: Aug. 10
Episode 7: Sept. 7
Episode 8: Sept. 28
Episode 9: Oct. 19
Episode 10: Nov. 16