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CONCORD, N.C. – Alex Bowman’s passion for rescue animals will be showcased in a big way this season. The driver of the No. 48 Chevrolet Camaro ZL1 1LE and primary sponsor Ally have teamed up with Best Friends Animal Society to aid rescue animals across the country during the 2021 NASCAR Cup Series season.

Bowman will run a gradient purple-to-orange scheme featuring Best Friends at Phoenix Raceway this month – Bowman’s hometown track. Starting with the Phoenix race, Ally will donate $1,000 to a shelter in each city where a NASCAR Cup Series race is being hosted this year for a total of $33,000.

Bowman, who is a proud dog dad to a rescued beagle mix, Roscoe, and a charcoal lab, Finn, will personally match the $1,000 donation and auction off his race-worn helmet from Phoenix with the Best Friends scheme at a later date. All proceeds from the auction will go to Best Friends.


“Ally has taken a big interest in my passions and this relationship with Best Friends could not be a better fit,” Bowman said. “Knowing each week when we go into a new race market that we are helping a local shelter is going to be special. The dedication of the Best Friends organization has made to ending kill shelters by 2025 is definitely admirable. Having a rescue pup myself, Roscoe, I know firsthand how special it feels when you sign those adoption papers and you know you are going to give that pet a great life. Running this special scheme on our No. 48 Chevrolet at my home track is going to be really cool. Hopefully, we can park it in victory lane and make an even bigger donation to the shelter in the area.”

With every win Bowman earns in the No. 48 Ally machine this year, Ally will bump up its $1,000 donation to $10,000 for a shelter in that area.

“One of the lessons of 2020 for many—including Alex and me—is that our pets mean more to us than ever. This donation is a great way to leave a positive, lasting impact on local host communities by helping their shelters care for rescued animals and find them happy homes,” said Andrea Brimmer, chief marketing and public relations officer at Ally. “We hope to raise awareness and support for the important, lifesaving work of Best Friends through our donations and the incredibly cool paint scheme that Alex will sport in Phoenix.”

Halo Animal Rescue in Avondale, Arizona, will receive the first donation when the Cup Series takes on Phoenix Raceway next weekend. Fans and animal lovers can learn more about Best Friends, including their initiative to end kill shelters by 2025, and donate to the cause by clicking here.

“As we race toward the 2025 goal, we are so grateful to have allies like Ally and Alex Bowman supporting Best Friends Animal Society and our network partners,” said Marc Peralta, chief program officer at Best Friends. “These generous donations are going to make a big difference for homeless pets across the country and will also raise awareness of how people can help shelters in their own community. We welcome every pet lover to join our efforts.”

Fans can see the Best Friends scheme in action on Sunday, March 14 at 3:30 p.m. ET on FOX. For more angles of the No. 48 Ally Racing/ Best Friends Chevy, take a look below.