GMAC Insurance Agent Shares Spotlight at Dover 400 Race
- Sep 29, 2006
- Team Hendrick
On September 24, 2006, GMAC Insurance expanded the spotlight for one of their Independent Agents, Crawford & Crawford Insurance Agency Inc of Latham, NY. The lucky Agency shared a portion of the marketing space on the No. 25 GMAC sponsored Hendrick Motorsports Chevrolet, driven by Brian Vickers. Michael Bryk, an agent with Crawford & Crawford Insurance Agency Inc, attended the race.
The agency was given this opportunity through an exclusive GMAC Insurance marketing promotion in conjunction with Hendrick Motorsports of Charlotte, N.C. The Crawford & Crawford Insurance Agency Inc name appeared alongside GMAC Insurance on the rear portion of the car known as the “TV Panel.” In addition, on race day Michael was able to tour the garage and pit road at Dover International Speedway.
Crawford & Crawford Insurance Agency Inc. is owned by Gary V. Crawford and is one of the GMAC Insurance top producing agencies in New York. Gary and his staff were congratulated by Brian Vickers through a surprise phone call the week before the race. Michael was even more thrilled to meet Brian in person at the track and to receive a custom engraved Hendrick Motorsports piston commemorating the event.
Rick Pierce, director of motorsports marketing for GMAC Insurance said: “Our local agency partners, like Crawford & Crawford Insurance, are in communities around the country serving customers, many of whom are loyal NASCAR fans. This promotion allows their agency to get up close and personal with one of America’s most popular sports through their partnership with GMAC Insurance.”.