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Gordon to drive 'My Papa's Car' in Atlanta

Charlotte, N.C.  (Aug. 19, 2010) – Four-time NASCAR Cup Series champion Jeff Gordon will run a special paint scheme “designed” by 3-year old daughter Ella at Atlanta Motor Speedway on Sept. 5. Ella – with the assistance of some finishing touches by NASCAR’s first officially licensed artist Sam Bass—created the design for “My Papa’s Car.”

The design also will feature the new logo of the newly renamed Jeff Gordon Children’s Foundation, and the car design and die-cast purchase information can be viewed at www.jeffgordonchildrensfoundation.org

“I can’t wait to run Ella and Sam’s design, and I can’t think of a better way to showcase the new Foundation logo and name than on that car,” said Gordon, driver of the No. 24 Chevrolet. “DuPont has graciously allowed us to run this scheme during one of their races, and I really appreciate their continued support of the Jeff Gordon Children’s Foundation in its efforts to raise awareness and funds for childhood cancer research.”