Chase joins AARP and Jeff Gordon in NASCAR sponsorship to fight older adult hunger
WILMINGTON, Del. – Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], today renewed its commitment to eliminating older adult hunger in America, working with AARP and AARP Foundation on Drive to End Hunger; and a series of pass through sponsorships of four-time NASCAR Cup Series champion Jeff Gordon and the No. 24 Drive to End Hunger Chevrolet for Hendrick Motorsports.
This year, Chase will sponsor the No. 24 Drive to End Hunger Chevrolet for five 2012 NASCAR Sprint Cup Series races throughout the country. Beginning mid-March, the AARP® Visa® Card from Chase logo will appear on the No. 24 Drive to End Hunger Chevrolet in support of Drive to End Hunger at the following races:
•Bristol (Tenn.) Motor Speedway (March 18);
•Charlotte (N.C.) Motor Speedway (May 27);
•Indianapolis Motor Speedway (July 29);
•Richmond (Va.) International Raceway (Sept. 8); and
•Dover International Speedway (Sept. 30).
In addition to the five-race sponsorship, Chase again will donate $0.03 for each purchase made with the AARP Visa Card from Chase, as well as $1 for each new account opened – up to $2 million in 2012 – to AARP Foundation for Drive to End Hunger. Through this same approach in 2011, Chase contributed nearly $2 million, equivalent to an estimated 750,000 meals for older Americans in need, to AARP Foundation for Drive to End Hunger. Chase also sponsored Jeff Gordon’s No. 24 Drive to End Hunger Chevrolet in two NASCAR Sprint Cup Series races at Richmond, Va., and Dover, Del., in 2011.
“We’re excited to continue supporting AARP Foundation through Drive to End Hunger and we are looking forward to having a greater presence through Jeff Gordon and the sponsorship of the No. 24 Drive to End Hunger Chevrolet,” said Ralph Pinto, senior director, Chase Card Services. “One in 11 older Americans is at risk of hunger and Chase is encouraged by the response from cardmembers who want to help address this problem.”
Since AARP and AARP Foundation launched Drive to End Hunger in 2011, the initiative has donated more than 5.8 million meals and driven corporate and individual donor commitments with an expected value of $15.6 million.
“Our work with Chase is very important to AARP Foundation and to the many older Americans who don’t know where their next meal will come from,” said Jo Ann Jenkins, president, AARP Foundation. “Today, nearly 9 million older Americans are threatened by hunger so we appreciate the generosity of Chase, individual donors and the entire NASCAR community.”