DAYTONA BEACH, Fla. — To commemorate the 10th anniversary of 9/11, NASCAR announced today a special in-race tribute to take place on Saturday, Sept. 10 during the NASCAR Sprint Cup Series race at Richmond International Raceway. Fans attending the event, ABC-TV and MRN Radio broadcasters announcing the race, and the track announcer will all go quiet for a three-lap moment of silence from Laps 9 through 11 at the .75-mile oval.
The three-lap moment of silence, in which all fans attending the race also will wave American flags, is the culmination of many 9/11 tributes and patriotic activities being planned by NASCAR racetracks, teams, sponsors, licensees, drivers, and fans in special recognition of the anniversary.
Hendrick Motorsports will hold its own tribute by running a black, white and gray decal that features the phrase, “Never Forget 9.11 2001-2011.” The tribute will be placed on the roof near each driver’s name on the car.
ABC’s broadcast of the Richmond race will also feature a NASCAR Foundation public service announcement (PSA) television spot that encourages NASCAR fans to pay tribute by pledging to perform good deeds, support charitable causes, and volunteer in honor of the 9/11 victims, survivors and those who served in response to the attacks. The NASCAR Unites-branded, 30-second PSA has been airing on ABC and ESPN race broadcasts, as well as on SPEED, since August 27.
“NASCAR takes great pride in the patriotism that the sport showcases every race weekend, and the 10th anniversary of 9/11 is a special opportunity for NASCAR to unite and recognize those we lost and honor those who responded with courage,” said NASCAR Chairman and CEO Brian France. “Bringing together the various 9/11 tributes with the NASCAR Unites platform collectively demonstrates the giving nature of NASCAR fans and those who work in our sport.”
The NASCAR Unites PSA is an extension of The NASCAR Foundation’s support for the national “I Will, Join the 9/11 Tribute Movement” campaign organized by MyGoodDeed and the HandsOn Network, which seeks to create the single largest day of charitable service in observance of the 9/11 Day of Service and Remembrance (911day.org). MyGoodDeed’s campaign features relatives of 9/11 victims and survivors of the attacks, along with celebrities, sharing a special 9/11 memory or tribute. Appearing in a campaign spot as a representative of NASCAR is five-time NASCAR Sprint Cup Series champion Jimmie Johnson, who will wear a Helmet of Hope in Saturday’s race to raise awareness for children and families in need.
Johnson also appears in the NASCAR Unites PSA spot, entitled “I will. Will you?” along with fellow NASCAR drivers Tony Stewart and Brian Vickers, team owner Richard Childress, Richmond International Raceway President Dennis Bickmeier, NASCAR officials, team crew members, track safety firemen and NASCAR fans. In the spot, viewers are directed to visit NASCAR.COM/Unites to submit their own 9/11 video tribute, send a postcard to a first responder and register for volunteer opportunities in observance of the 9/11 Day of Service and Remembrance.
NASCAR Unites is an industry initiative led by The NASCAR Foundation that creates an opportunity for NASCAR fans, drivers, teams, tracks, sponsors and more to unite to encourage volunteerism and improve the lives of children across the nation. Through NASCAR Unites, the NASCAR Foundation will grant $1 million and generate one million volunteer hours in local communities to help kids live happier, healthier lives. Earlier this year, NASCAR Unites led an industry-wide effort in donating over $300,000 toward disaster relief efforts. To learn more, visit NASCAR.COM/Unites, Facebook.com/NASCARUnites or Twitter.com/NASCARUnites.