FONTANA, Calif. (Oct. 1, 2010) -- Tune in to the PEPSI MAX 400 on Sunday, Oct. 10 at Auto Club Speedway to see Jeff Gordon’s newest PEPSI MAX paint scheme and for an opportunity to win prizes. Prior to the 400-mile NASCAR Sprint Cup Series event, Gordon will explain to fans at 2:30 p.m. ET on ESPN how PEPSI MAX will be awarding 400 lucky winners one of 400 prizes. Fans should tune in to find out the unique word that they can text to 73774 or enter online at http://www.facebook.com/pepsimaxUSA. Prizes include trip packages to Las Vegas, Bristol (Tenn.) Motor Speedway and Hendrick Motorsports; autographed PEPSI MAX hats; and a phone call from Gordon, driver of the No. 24 Chevrolet. Fans can text “Jeff” to 73774 to receive a phone call from Gordon prior to the race reminding them to tune in and enter for their chance to win. The sweepstakes, which is open to legal U.S. residents 18 and older, will begin at 12:01 a.m. on Oct. 10 and end at 12 a.m. on Oct. 11.