CONCORD, N.C. – This weekend at Richmond International Raceway, three Hendrick Motorsports drivers are helping to launch Mountain Dew's DEWcision 2016 campaign, and they want your votes.
Mountain Dew will be the primary sponsor on Kasey Kahne, Chase Elliott and Dale Earnhardt Jr.’s Chevrolets in Sunday’s race.
As seen in the commercial teaser above, which will air on FOX during the race on Sunday, it’s obvious which flavors the drivers are voting for.
Kahne’s No. 5 Chevy will be showcasing #VotePitchBlack while Elliott’s represents #VoteBajaBlast. Earnhardt’s car will be the neutral party with his paint scheme reflecting both flavors. Take a look at the drivers' paint schemes here.
Fans are encouraged to vote for their favorite flavor all summer long on DEWcision.com or on Twitter using the above hashtags. The winning flavor will become a permanent member of the Mountain Dew retail family.
HendrickMotorsports.com was on site to snag some behind-the-scenes footage of the DEWcision shoot, which you can check out below.