MOORESVILLE, N.C. (Sept. 1, 2009) – The Dale Jr. Foundation announced today the continuation of its 2009 fundraising efforts, with a two-month-long series of eBay auctions featuring 22 pieces of rare sports and music memorabilia. The first round of online auctions begins on Sept. 6, with new items posted every Sunday through Sept. 27. A total of 10 sports items will be up for auction, including a Peyton Manning autographed football, a Derek Jeter signed photo, and a Dwight Howard autographed basketball. “We’re very excited to offer these unique auctions to sports and music fans alike,” said Kelley Earnhardt, vice president and general manager of JR Motorsports. “We had a number of items donated on behalf of some wonderful people who believe in what The Dale Jr. Foundation is doing. This is a chance for fans to get some memorable items and know it’s all for a great cause.” The sports fundraiser culminates when a rare, autographed Dallas Cowboys helmet is put up for bid. The helmet is signed by 20 Cowboys players, past and present, including Roger Staubach, Bob Lilly, Mel Renfro, and Tony Dorsett, all Pro Football Hall of Fame members. The helmet was donated to The Dale Jr. Foundation by Tori Lewis, whose father, D.D. Lewis, won two championships with the Dallas Cowboys from 1968 to 1982, and is one of only eight NFL players to play in five Super Bowls. “When I came across The Dale Jr. Foundation, I found his vision for helping others and honesty about himself to be humble on his part and a noble cause,” Lewis said. The second month of auctions runs from Oct. 4 through Oct. 25. It features 12 different collectible items from the music industry, including an autographed guitar from the band 3 Doors Down, hand-written lyrics to Tim McGraw’s “If You’re Reading This,” and a race helmet signed by 49 country artists at this year’s CMA Awards. Rodney Atkins, Charlie Daniels, Lady Antebellum, Martina McBride and Richard Petty are just a few of the 49 artists to sign the helmet. Visit The Dale Jr. Foundation for a complete list of available items. Bid on these items by visiting The Dale Jr. Foundation eBay store. All the proceeds from the auctions will benefit The Dale Jr. Foundation and the charities it supports such as Make-A-Wish, Victory Junction Gang Camp and more. The Dale Jr. Foundation is a charity dedicated to giving underprivileged individuals with a focus on youth, the resources to improve their confidence, education and the opportunity to achieve extraordinary goals. To learn more about how you can help Dale Jr. make a difference, go to www.thedalejrfoundation.org. The line-up of weekly prizes is as follows: Sports Auctions Sept. 6 - Peyton Manning autographed football, LaDanian Tomlinson autographed photo. Sept. 13 – Morgan Pressel autographed photo, Boo Weekley autographed golf hat, Ryan Sheckler framed, autographed poster. Sept. 20 – Dwight Howard autographed basketball, Derek Jeter autographed picture. Sept. 27 – Terrance Newman autographed Dallas Cowboys jersey, Emmitt Smith autographed book, Dallas Cowboys autographed helmet with 20 signatures. Music Auctions Oct. 4 – 3 Doors Down autographed guitar, Brad Paisley autographed cowboy hat, Kenny Rogers Gift Set: featuring autographed book “This is My Country”, “21 Number 1’s” CD and an autographed photo. Oct. 11 – Hand-written lyrics from “If You’re Reading This”, by Tim McGraw, Keith Urban autographed hoodie, hand-written lyrics from “She’ll Leave You with a Smile”, by George Strait. Oct. 18 – Hand-written lyrics from “Baby Blue”, by George Strait, autographed Martina McBride jeans, Trace Adkins autographed cowboy hat. Oct. 25 – Race helmet autographed by 49 country artists from CMA Awards, Randy Owen autographed Alabama Bear with hand-written lyrics from “Born Country” by Alabama, 3 Doors Down gift basket.