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DAYTONA BEACH, Fla. -- NASCAR and Panini America have teamed up to produce four sets of NASCAR trading cards in 2016, which Hendrick Motorsports driver Chase Elliott will help to promote later this week.

The Rookie of the Year contender will attend the Panini VIP Party at the National Sports Collectors Convention in Atlantic City, New Jersey.

The first set of cards, which is now available in stores, represent teams and drivers across NASCAR's three premier series -- the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series.

“We’re thrilled to be aligned with Panini, which will provide a fresh approach and reenergize this category,” said Blake Davidson, vice president of licensing and consumer products, NASCAR. “Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike.”

New card sets will be released throughout the next several years, including three more debuting in 2016.

“We are excited to bring NASCAR trading cards back into the marketplace,” said Mark Warsop, CEO of Panini America. “NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike.”