DAYTONA BEACH, Fla. (Feb. 13, 2009) – The Jeff Gordon Foundation celebrated A Decade of Caring and launched its TEN Match Campaign last weekend at Daytona (Fla.) International Speedway. Since 1999, Jeff Gordon and his foundation have been working to improve the lives of children facing critical illness. Now in its 10th year, the Foundation has focused its efforts on pediatric cancer, the No. 1 disease killer of children, at the Jeff Gordon Children’s Hospital in Concord, N.C. The TEN Match campaign was created to celebrate the anniversary of the Foundation. Through this campaign, every contribution of $10 or more will be personally matched by four-time NASCAR Sprint Cup Series champion Jeff Gordon. Gordon will match up to $250,000 for this campaign. Each donation will support children battling pediatric cancer through programs to improve patients’ quality of life, treatment programs that increase survivorship and medical research at the Jeff Gordon Children’s Hospital. “We all know the economy is tough right now,” said Gordon, driver of the No. 24 DuPont Chevrolet. “That’s why we hope that by asking many people to give a little, we can really make a difference in a lot of children’s lives.” Jim Hunter, vice president of NASCAR Corporate Communications, introduced Gordon at the press conference and congratulated him on his leadership in philanthropy in the world of stock car racing. Following his comments, Hunter presented Gordon with a check for $24,000 as the first donation to the TEN Match Campaign, a gift Gordon immediately matched. Betty Jane France, NASCAR Foundation chairwoman, acknowledged the impact Gordon has made with his Foundation. “Jeff Gordon was one of the first NASCAR drivers to start a Foundation, and his focus has always been on helping children,” France said. “He is not only a champion driver, but also a champion for charitable causes." The Jeff Gordon Foundation will be celebrating A Decade of Caring and accepting contributions to the TEN Match Campaign throughout 2009. Visit www.jeffgordonfoundation.org for more information about The Jeff Gordon Foundation, the TEN Match Campaign and how you can help make an impact on a child’s life.