CONCORD, N.C. (April 2, 2008) - Jeff Gordon has announced a new initiative to create a fresh identity for his popular fan club, the Jeff Gordon Network. Through June 2, fans can participate in the Jeff Gordon Network Fan Logo Design Contest by submitting logo ideas and concepts to www.JeffGordon.com. "When we decided it was time for a new logo and brand image for my fan club, I really wanted the fans participation," Gordon said. "This logo will be for the fans, by the fans." The four-time NASCAR Cup Series champion will have a hand in selecting the winner, along with renowned motor sports artist Sam Bass. After the winning concept is chosen, Bass will then lend his design expertise by developing the concept into the official Jeff Gordon Network brand identity for 2009 and beyond. "I have really enjoyed working with Jeff since I designed his original 'Rainbow Warrior' car in 1992, all the way up to his current ‘Fire n’ Flames’ paint scheme," Bass said. "He is very much involved in every design project I do for him and his sponsors, which I like. "This logo contest with Jeff and his fans should be a great deal of fun and I'm really looking forward to it."