Newsletter Signup

CONCORD, N.C. -- This week, Axalta opened a state-of-the-art Customer Experience Center on the Hendrick Motorsports campus.

“This is special,” Hendrick Motorsports owner Rick Hendrick said. “This is something we’ve talked about for years and it’s going to be really great in the industry. To see one of our sponsors build a facility like this on our campus is really important.”

Hendrick Motorsports and Axalta Coating Systems have been in partnership for more than two decades, and the company served as one of Jeff Gordon’s sponsors for his entire NASCAR Cup Series career. Axalta remains a sponsor on the No. 88 Chevrolet SS.

The 36,000-square-foot training and conference complex on the Hendrick Motorsports campus is the next step in that partnership.

For a photo gallery of the ribbon-cutting and a tour of the facility, click here.

The center is designed to serve Axalta’s refinish, transportation OEM and industrial customers, boasting two state-of-the-art paint application centers, a collaborative mixing lab and an exhibit lobby where visitors can witness the breadth and depth of Axalta’s technology.

Check out a behind-the-scenes look at the facility in the video above. For even more information, read here.