A proud sponsor of Team Hendrick Motorsports, Q has recently released a new television spot featuring Hendrick cars and drivers. The spot reinforces the performance of the Q family of motor oils and the years of development to determine which formulations would not only provide the best protections under racing stresses, but also actually help maximize horsepower at the same time. In addition the spot highlights Q’s commitment to racing in other series including NHRA and Sprint Cars. The spot can be seen on Speed Channel and other cable network programming in 2006. In other news, Q sponsored the recent FHM Magazine XLR8 product launch at the Hard Rock Café in Las Vegas. The Q / FHM event was the premiere activity surrounding this year’s UAW Daimler-Chrysler 400 at the Las Vegas Motor Speedway.