On November 20, 2005, GMAC Insurance introduced one lucky Independent Agency to the world of Nextel Cup racing by sharing a portion of the marketing space on the #25 GMAC/Ditech.com Chevrolet driven by Brian Vickers. In a promotion, targeted only for some of GMAC Insurance's most successful agents, the Hearne Ballard Insurance Agency from Onancock Virginia was allowed to display the name of their agency alongside GMAC Insurance on the rear bumper area of the #25 Chevy, also known as the "TV Panel." This is the area of the car often seen on TV by in-car cameras following the #25 car. Rick Pierce, Director of Motorsports Marketing for GMAC Insurance said: "We are very proud of the accomplishments of the Hearne Ballard Insurance Agency. This promotion allows us to share the local and national exposure of Nextel Cup racing with an important business partner who is an important part of GMAC Insurance success."