CONCORD, N.C. -- 2XU, the world’s most technical sportswear company, has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as the team’s Official Performance Apparel Partner through the 2021 racing season.
(pronounced “Two Times You”) will outfit Hendrick Motorsports’ track personnel, including its elite pit crew athletes, in custom 2XU apparel beginning in 2019. The partnership marks the first in auto racing for 2XU, which has with many of the world’s top sports teams and institutions.
Ben Smith, 2XU’s general manager global custom, called it a proud milestone for the business.
“We’re excited to be named Official Performance Apparel Partner of Hendrick Motorsports and to see 2XU’s world leading garments power the team to future success,” he said. “2XU has a proud history of partnering with the best athletes, sports teams and sports governing bodies, and we’re thrilled to now enter the world of motor sport to share the performance benefits of 2XU garments with such a world class team.
“Just as 2XU propels elite and everyday athletes to achieve their peak, the new custom-designed Hendrick Motorsports range will give the team a sought-after edge over the competition in 2019 and beyond.”
Founded in Melbourne, Australia, 2XU is the world’s most advanced sports apparel company. 2XU compression is independently proven to deliver physiological benefits including 5 percent increased power, 18 percent increased blood flow and 47 percent reduced muscle soreness. Its technical apparel range, which will be worn by Hendrick Motorsports’ track personnel beginning next season, features the world’s leading performance fabrics and technology, with benefits including advanced breathability, moisture management and lifetime odor protection.
“With 2XU, we share a commitment to performance,” said Patrick Perkins, vice president of marketing for Hendrick Motorsports. “Our partnership will allow us to develop customized apparel lines for our athletes and other team members showcasing 2XU’s superior quality and styling. There is no brand in the world that produces more advanced sportswear. We look forward to sharing the 2XU ‘Human Performance Multiplied’ message and working with them to help us perform at our best.”
In addition to wearing 2XU team apparel, Hendrick Motorsports will collaborate with 2XU to develop social media and other digital content featuring pit crew athletes from the organization’s four Chevrolet Camaro ZL1 teams competing in the premier NASCAR Cup Series.
2XU takes athletes beyond what they thought possible, enabling them to train harder, perform stronger and recover faster. The company rigorously tests its fabrics using state-of-the-art techniques and equipment to ensure its garments are engineered to sustain the demands of sport.
Based in Australia, 2XU has a North American headquarters in Santa Monica, California.