CHARLOTTE, N.C. (Jan. 22, 2010) – Dale Earnhardt Jr.’s wildly popular nightspot, Whisky River, is expanding beyond its North Carolina roots with a second location slated to open in Jacksonville, Fla., this spring. Now Earnhardt and NASCAR fans throughout northeast Florida and its surrounding beaches have a place to experience the very best nightlight in the area at Whisky River – a venue renowned for its electrifying blend of live music performances, celebrity guests and dynamic DJs spinning everything from rock to country and more. Earnhardt is a legend in the racing world, and now his fans have the exclusive opportunity to become a legendary part of Whisky River with the “Make Your Mark” Belt Buckle Drive. Like the Charlotte location, the new Jacksonville Whisky River will feature special belt buckles lining the bar, DJ booth and decorating the walls. Fans far and wide are invited to make their mark by submitting their buckles for consideration on the new Whisky River ‘wall of fame.’ Each buckle selected will become part of the venue’s permanent decoration – don’t miss this unique chance to stake your territory in what will become Jacksonville’s hottest nightspot. To “Make Your Mark,” send the belt buckle along with your first, middle and last name, birthdate, physical mailing address, contact telephone number and a valid e-mail address to Whisky River, P.O. Box 2239, Huntersville, N.C. 28070. All submission must be postmarked by February 29, 2010. Advance tickets for the grand opening celebration are available at www.WhiskyRiverJacksonville.com.