‘Play for a Billion’ Chevy Unveiled at Fan Fest
- May 26, 2004
- 24 Team
CHARLOTTE, N.C. (May 26, 2004) – At the Hendrick Motorsports Fan Festival, Jeff Gordon and Rick Hendrick today unveiled the No. 24 DuPont/Pepsi “Play for a Billion” color scheme that Gordon will race in the Pepsi 400 on July 3 at the Daytona International Speedway.
The paint-out highlights Pepsi’s “Play for a Billion” Sweepstakes, one of the largest promotions in the history of television with the extraordinary possibility for one lucky person to become a billionaire.
The Pepsi “Play for a Billion” Sweepstakes guarantees a $1 million winner who will then have the chance to play for an additional $1 billion. Consumers may enter by purchasing specially marked Pepsi products and entering the sweepstakes codes at www.BillionSweeps.com.
Two hundred sweepstakes winners will be flown to Los Angeles in September to compete for the grand prize.
NASCAR fans who watch the Pepsi 400 race airing on FOX on July 3 will also have a chance to win a spot as a contestant in the “Play for a Billion” Sweepstakes. Here’s how this enter, watch and win works:
- Go to www.BillionSweeps.com/sports to enter the Pepsi 400 sweepstakes and get your Pepsi 400 game code.
- During the FOX broadcast of the Pepsi 400, Pepsi will reveal the winning code and if your code matches, you win.
- The winner will travel to Los Angeles to appear on the televised one-hour prime-time special and compete for a chance to win the $1 billion prize.
- One of the contestants is guaranteed to win $1 million.
Jeff Gordon raced the No. 24 DuPont/Pepsi color scheme at last year’s Pepsi 400. Just last month, he took the checkered flag at the Aaron’s 499 NASCAR NEXTEL Cup Series event while driving the Dupont/Pepsi Chevrolet.
After scoring two wins and nine top-10 finishes this season, Gordon currently holds the third position in the NEXTEL Cup standings.
“It’s great to be a part of the Pepsi ‘Play for a Billion’ sweepstakes again this year,” Gordon said. “A billion dollars is an incredible prize and I will be on the edge of my seat with the rest of America watching the show to see if some lucky person becomes a billionaire.”
The partnership between Pepsi-Cola, Gordon and Hendrick Motorsports is entering its seventh year and is highlighted by Pepsi’s associate sponsorship of the No. 24 DuPont Chevrolets in the NASCAR NEXTEL Cup Series.
Gordon has starred in three television commercials for Pepsi’s flagship brand since 1998 and will be included in promotional activities through the 2005 season.
Pepsi’s involvement with NASCAR began when the sport was introduced in 1948. Today, Pepsi serves its products at 16 of the 23 NEXTEL Cup tracks and is the title sponsor of NEXTEL Cup races in Daytona Beach, Fla., (Pepsi 400) and Darlington, S.C., (Mountain Dew Southern 500).
Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, N.Y., is the $4 billion beverage division of PepsiCo Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Wild Cherry Pepsi, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mug, Sierra Mist, Slice, Aquafina, SoBe and Dole single-serve juices. The company also makes and markets North America’s No. 1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
For Sweepstakes details, including official rules with odds, free entry method and prize payment terms, visit www.BillionSweeps.com.
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- May 18, 2005