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Drivers to compete at Michigan with '57 Chevy paint schemes

 

BROOKLYN, Mich. (Aug. 17, 2007) – At Sunday’s 3M Performance 400 at Michigan International Speedway, it will be NASCAR NEXTEL Cup Series racing as usual, but a closer look at some of the competitors’ cars may reveal some special details that haven’t been seen at a NASCAR track in as many as 50 years.

Eleven Team Chevy drivers will be commemorating the 50th anniversary of the ’57 Chevy by sporting cues from the iconic 1957 design on their race cars. To commemorate this special event, Motorsports Authentics is offering die-cast models, apparel and novelty items at Michigan and the Woodward Dream Cruise north of Detroit, both of which take place this weekend.

“NASCAR is a part of Chevy’s heritage and bringing the ’57 Chevy back to the track—in spirit—is a unique way to celebrate 50 years of this legendary car,” said Jeff Chew, marketing manager for Chevy Racing. “With a history of successful NASCAR competition, the ’57 Chevy is no stranger to racing so it simply made sense to commemorate it in this way.

“And with the classic car’s design cues combined with the aggressive form of the Monte Carlo SS, heritage and performance—both key characteristics of the Chevrolet brand—are highlighted.”

The paint scheme, unveiled at Michigan by Team Chevy and Hendrick Motorsports driver Jimmie Johnson in June, will also appear on the cars of teammates Jeff Gordon and Casey Mears.

“I’ve always loved classic cars—I have a ‘61 Chevy Impala convertible and a couple of hot rods here and there,” said Mears, driver of the No. 25 National Guard/GMAC Chevy. “My dad is big into collector car shows, and that’s something I enjoy as well.

“Running the ‘57 paint scheme should be a lot of fun this weekend, and Michigan, being the home track for Chevrolet, is an especially fitting place for us to do it.”

The design features the trademark ’57 Chevy grill and tailfins, which each race car will wear, and several will also sport white roofs mimicking the signature white hardtops often found on ’57 Chevys.

Twelve restored 1957 Chevrolets will accompany Chevy drivers running the special paint schemes during their driver introduction laps prior to Sunday’s event. The race car drivers will ride in a new Chevrolet Silverado led by a ’57 Chevy, each driven by a member of the Woodward Tri-Five Cruisers, a club dedicated to the restoration, preservation and enjoyment of ‘55, ‘56 and ‘57 classic Chevrolets. Created in August 2002, the club takes its name from Detroit’s famed Woodward Avenue, a cruising location over many decades.

Nine driver merchandise trailers at Michigan will offer ’57 Chevy-related memorabilia throughout the weekend. A special Dream Cruise trailer will sell die-casts and other items at Woodward and 13 Mile Road (in the middle of the Dream Cruise) from Wednesday through Saturday and will move to the track on Sunday. On Saturday, free collector’s posters will be given to those people to buy ’57 Chevy merchandise from these trailers, while supplies last.

For additional information on die-cast collectibles, apparel and novelty items from Motorsports Authentics commemorating the celebration of the 50th anniversary of the ’57 Chevy, please visit www.goracing.com.

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