CHARLOTTE, N.C. (Sept. 1, 2010) -- Childhood Cancer Awareness Month begins Sept. 1, and Jeff Gordon, a four-time NASCAR Cup Series champion, is doing his part to recognize this cause. Gordon will drive a specially painted No. 24 DuPont/Jeff Gordon Foundation Chevrolet during this weekend's Sprint Cup Series event at Atlanta Motor Speedway, while his foundation will launch a month-long campaign that encourages race fans to support the fight against childhood cancer. The Jeff Gordon Foundation, which raises money to support pediatric research, is giving fans an opportunity to help as well. Visit www.twitter.com/JeffGordon4Cure for ways to get involved. “Every year over 13,500 children are diagnosed with cancer,” Gordon said. “Although great strides in treatments have been made, we still have a long way to go, and we won’t stop until every child diagnosed hopefully has access to a cure. Ella, Ingrid and I are asking fans to get involved and make a difference in the lives of these kids that need our help.” Ella, Gordon's daughter who designed his No. 24 Chevrolet for this weekend's race, not only will be cheering on her dad, but she also will be cheering for her car to be in Victory Lane as well. “My Papa’s Car”, the paint scheme for Gordon’s No. 24 DuPont Chevrolet in Atlanta, was designed by Ella and NASCAR artist Sam Bass. The colorful car features Gordon’s daughter’s original artwork and handprints, as well as the new logo of the Jeff Gordon Children’s Foundation. “I am very proud to run ‘My Papa’s Car’ this weekend, not only because Ella designed it but because it will help to bring awareness and support for children with cancer,” Gordon said. For more information please visit www.jeffgordonchildrensfoundation.org.