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CONCORD, N.C. -- This month, E!'s "The Soup" is set to invade NASCAR at Talladega Superspeedway -- and Dale Earnhardt Jr. helped mark the occasion.

Earnhardt appeared in a video alongside host Joel McHale to promote a live "The Soup" special that will air on Oct. 23 -- two days before the race at Talladega.

In the video, which you can watch in full below, Earnhardt finds a unique way to get his pit crew involved. There are dinner plans and "Star Wars" references and ... well ... just watch.