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Gatorade

Born in the lab In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.

The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished.

The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’.

Proven on the field Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.

The team’s success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of Ohio, began ordering batches of Gatorade for their football teams. Orders from other college football programs across the country soon followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten men on the field.

Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men’s and women’s intercollegiate sports.

From the Orange Bowl to the Super Bowl In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach’s aid” that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.

In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1983, Gatorade became the official sports drink of the NFL—a title it holds to this day.

Furthering the science of victory Two decades after Dr. Cade and his team worked diligently to develop the optimum hydration formula that would become Gatorade, the Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. Three years later, the lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.

Hydration at 180 mph In 2001, after determining that professional race car drivers were not staying adequately hydrated throughout the course of their races, Gatorade and GSSI begin working with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated safely throughout the course of a race. The result of their research was the development of GIDS, the Gatorade In-Car Drinking System, which is now considered an essential piece of racing equipment.

Rising to new challenges After years of careful research by the staff at GSSI into the needs of athletes engaged in high-demand training and competition, Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products, in 2001. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.

Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.

Today & tomorrow Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.

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@alex_whitney_ They shouldn’t be. We’d like to get more info for our quality team.  Mind emailing us at Gatorade@casupport.com?

@gatorade Tweeted: Dec 20, 2014 02:50pm

@staceyrebecca Mind reporting it to our consumer team? Email them at Gatorade@casupport.com

@gatorade Tweeted: Dec 20, 2014 02:50pm

First to rise. Last to fall. #WinFromWithin http://t.co/jZVDRHsszV

@gatorade Tweeted: Dec 20, 2014 09:00am

Inner strength is the heart of your game. #WinFromWithin http://t.co/e0VHcqyB8y

@gatorade Tweeted: Dec 19, 2014 05:00pm

@deafrugby This is the U.S. account. Try checking in with @GatoradeUK or visit http://t.co/6mhQSifDYW

@gatorade Tweeted: Dec 19, 2014 10:49am

@Fruit_lukes9 Sorry. Mind reporting it to our consumer team? Email them at Gatorade@casupport.com

@gatorade Tweeted: Dec 19, 2014 10:49am

@thebtbclub It’s still out there. Try our item locator http://t.co/iWefDRVfjS or check your local Walmart.

@gatorade Tweeted: Dec 19, 2014 10:48am

@jbryanlarson Sugar is an important part of rehydration & providing fuel for muscles. Have you seen low cal G2? http://t.co/h9LhjPkIjf

@gatorade Tweeted: Dec 19, 2014 10:47am

@BeatrizReiiis Sorry. This is the U.S. page. Check in with our team in Brazil @BrasilGatorade

@gatorade Tweeted: Dec 19, 2014 10:47am

Started as a hypothesis. Now it’s a game plan. #Science #TBT http://t.co/QqKhMyPE7j

@gatorade Tweeted: Dec 18, 2014 04:01pm

@MadelineMika That’s because you’ve earned it, Madeline. #WinFromWithin

@gatorade Tweeted: Dec 18, 2014 11:48am

@MayaMatouk_ You should give our Chocolate Chip Whey Protein bar a try, Maya. #WinFromWithin

@gatorade Tweeted: Dec 18, 2014 11:41am

@KHQA_Will We couldn’t agree more. We were honored to celebrate her hard work. #WinFromWithin

@gatorade Tweeted: Dec 18, 2014 11:39am

@aesmail3 We like what you’re doing, but are sorry to say, we’re not offering sponsorships at this time: http://t.co/D2k2Q5Tghr

@gatorade Tweeted: Dec 18, 2014 11:20am

@jeffBfromtheD That was one of our limited time offer products from 2007.

@gatorade Tweeted: Dec 18, 2014 11:18am

@_CoolStoryDre Try our item locator http://t.co/iWefDRVfjS or check your local 7-11 stores.

@gatorade Tweeted: Dec 18, 2014 11:18am

@YoungSun413 We’re flattered you thought of us. Unfortunately it’s our policy not to accept unsolicited ideas from outside the company.

@gatorade Tweeted: Dec 18, 2014 11:17am

@purifiedlived Sorry – we don’t have any to send out.

@gatorade Tweeted: Dec 18, 2014 11:16am

The king of the court also reigns in the gym. #WinFromWithin http://t.co/88H3oNREJw

@gatorade Tweeted: Dec 17, 2014 05:30pm

@MericanMainer G Thirst Quenchers after the date are safe to consume but may experience slight changes in flavor: http://t.co/5NJ2G3eKgQ

@gatorade Tweeted: Dec 17, 2014 02:41pm
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