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Gatorade

Born in the lab In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.

The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished.

The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’.

Proven on the field Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.

The team’s success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of Ohio, began ordering batches of Gatorade for their football teams. Orders from other college football programs across the country soon followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten men on the field.

Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men’s and women’s intercollegiate sports.

From the Orange Bowl to the Super Bowl In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach’s aid” that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.

In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1983, Gatorade became the official sports drink of the NFL—a title it holds to this day.

Furthering the science of victory Two decades after Dr. Cade and his team worked diligently to develop the optimum hydration formula that would become Gatorade, the Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. Three years later, the lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.

Hydration at 180 mph In 2001, after determining that professional race car drivers were not staying adequately hydrated throughout the course of their races, Gatorade and GSSI begin working with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated safely throughout the course of a race. The result of their research was the development of GIDS, the Gatorade In-Car Drinking System, which is now considered an essential piece of racing equipment.

Rising to new challenges After years of careful research by the staff at GSSI into the needs of athletes engaged in high-demand training and competition, Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products, in 2001. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.

Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.

Today & tomorrow Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.

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@Chad290 Congrats to the team. Hard work pays off. #WinFromWithin

@gatorade Tweeted: Apr 17, 2014 06:43pm

@the_mcnuggets Did you give them something to add?

@gatorade Tweeted: Apr 17, 2014 06:42pm

@WCHS_SportsMed Great tip. Dehydration can ruin your performance.

@gatorade Tweeted: Apr 17, 2014 05:25pm

@ESPNAssignDesk You’ve got our clearance. Please use “Courtesy of Gatorade.” When are you planning to show it?

@gatorade Tweeted: Apr 17, 2014 05:18pm

We always back the athletes who put in the sweat. #WinFromWithin http://t.co/EvtDxoKWxx

@gatorade Tweeted: Apr 17, 2014 05:01pm

@nickatton They’re back. Try checking your local Walgreens, CVS, convenience and grocery stores now.

@gatorade Tweeted: Apr 17, 2014 02:15pm

@sgiven12 Sorry – we’re not offering donations or sponsorships at this time. Learn more here: http://t.co/QsC9BVdTkr

@gatorade Tweeted: Apr 17, 2014 02:15pm

@vmata Sorry – try asking the store managers where you shop if they can order it for you.

@gatorade Tweeted: Apr 17, 2014 02:14pm

@davis_latham World’s greatest award.

@gatorade Tweeted: Apr 17, 2014 01:16pm

@Zackonomics Everyone wants to be a legend, but only few can #BeLikeMike. #WinFromWithin

@gatorade Tweeted: Apr 17, 2014 01:15pm

@JovanHeer @GatoradeCanada can help you out on where to find them.

@gatorade Tweeted: Apr 17, 2014 01:13pm

@lovemoneyteam @KrinkNyc Thanks for sharing, guys. Check out Krink’s video and the rest of the Fierce Collective: http://t.co/nCfieLLAjS

@gatorade Tweeted: Apr 16, 2014 05:50pm

@GameOnWUSA9 @Bharper3407 Need more #NATITUDE? Check out this Bryce video: http://t.co/eVsSFExKBP

@gatorade Tweeted: Apr 16, 2014 05:47pm

@AnthonyTretter1 Here’s where you can pick up some more: http://t.co/kUrOBX8iJT

@gatorade Tweeted: Apr 16, 2014 05:40pm

@SethMorgan88 Don’t forget to recover before tomorrow. Got to give those muscles time to rebuild. #WinFromWithin

@gatorade Tweeted: Apr 16, 2014 05:40pm

@oliviaacolby The thirst is real.

@gatorade Tweeted: Apr 16, 2014 05:39pm

@jen_marable @BarrieSC Fueled for the field. Nice work, girls. #WinFromWithin

@gatorade Tweeted: Apr 16, 2014 05:27pm

In the final for the cup, @FCBarcelona will bring the determination and we’ll bring the fuel. #WinFromWithin http://t.co/VbIkiNYh3F

@gatorade Tweeted: Apr 16, 2014 01:15pm

@KMcPhierce Keep going, Miss Daisy. This is yours for the taking. #WinFromWithin

@gatorade Tweeted: Apr 16, 2014 12:39pm

@JohnnyFountains Can’t wait to see the final project.

@gatorade Tweeted: Apr 16, 2014 12:35pm
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