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Tradin' Paint AMP Energy drink now available

PURCHASE, N.Y. (May 5, 2009) — AMP Energy has announced the launch of Tradin’ Paint, a new limited-time only Dale Earnhardt Jr. themed energy drink. The beverage is a collision of three flavors—orange, lime and berry—with all the energy ingredients and great taste that consumers expect from AMP. 

“Dale Jr. was very involved in creating this new AMP Energy flavor and it is a true representation of his taste and his sport,” said Lauren Hobart, vice president of energy drinks, Pepsi-Cola North America Beverages.  “The flavor and packaging embody the thrills and excitement of side-by-side racing at intense speeds - complete with a look that features all the bumps, scratches and crashes that Dale’s car endures as it advances track position.” 

Featuring the same paint scheme as Earnhardt’s No. 88 AMP Energy/National Guard Chevrolet, Tradin’ Paint has all the marks, dings and paint streaks that show up on cars during a hotly contested race, which fans refer to as “tradin’ paint.” 

Earnhardt has been NASCAR’s most popular driver for the past six years.  With the launch of Tradin’ Paint, his sponsor, AMP Energy, is giving fans an insider’s nod to the passion and power of racing. 

Tradin’ Paint currently is available in a 16-oz can nationwide through the end of the summer.  The product will be supported by a full slate of advertising, including TV and radio produced by BBDO NY.