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CONCORD, N.C. – Over the course of their career, NASCAR Cup Series drivers not only build their racing resume, they also build their own personal brand.

Now in his second full-time Cup season, Chase Elliott continues to develop his name as a driver, but also as an athlete in general.

In a new index researched and released by CHARGE, athletes under the age of 25 were ranked in order of hottest brand – and Elliott made the list.

The index was designed to highlight athletes who have an active, strong presence on various social media platforms, stay relevant in the media cycle and engage with fans on social platforms.

Elliott made the “CHARGE 25 Under 25 Index” within the top 10, coming in eighth. He was described as having an “active presence on Twitter and Facebook, while also keeping his name in the media.”

To check out the full list, click here.